What’s the best way to escape the doldrums of daily life free of charge? Scrolling through the news feeds on Facebook! Did you know that the average person spends 2 hours a day interacting with social media daily? The business principle ‘Be where your customers are’ couldn’t be more relevant, especially in a market flooded by business owners all competing for their customers’ attention.
To give you a sense of the vast opportunities available for hospitality, we wanted to share some interesting facts. Currently Facebook has more than 1.94 BILLION users worldwide and according to the popular social media site, the amount of travel content being posted by its users is steadily growing each year. This creates a marketplace for potential customers who are inspired by the travel posts of their friends and families and for business owners looking to capitalize on revenues through targeted advertising.
But what does this mean for you, the hotelier?
Advertising on Facebook is the most economic and effective method to target your specific customer – If you do it right! Facebook has the capacity to gather large amounts of diverse information about their users including things like habits, leisure activities, demographics, and many other preferences that cannot be captured by Google Adwords or other digital advertising platforms.
The level of targeting that can be achieved with Facebook is very specific. If you want to attract local travelers to your hotel during off peak season, you can set up an ad that targets potential customers within a 20 mile radius. That kind of laser focus and reach is truly cutting edge! In addition to that you can also determine the length of the ad and cost, keeping you in control of the whole process.
A successful Facebook ad can mean new customers, increased revenues and an outstanding online reputation.
Although social media has been around for a while, the landscape is rapidly changing and it is up to YOU to make the most of the tools available online. Facebook is one of the most popular social media sites worldwide so why not use it to reach audiences otherwise unreachable through traditional advertising. NS Media can help guide you through the digital marketplace to get the revenues you deserve! Through customized ads and targeted placement, the options are endless.
Call NS Media today!